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a:focus-visible,.seo-guide summary:focus-visible,.seo-guide [tabindex]:focus-visible{outline:3px solid var(--sg-ink);outline-offset:5px}.seo-guide .sg-art{min-width:0;margin:0;background:var(--sg-soft);border:1px solid var(--sg-line);border-radius:32px;padding:20px 8px 27px}.sg-art svg{width:100%;height:auto;aspect-ratio:600/470;display:block}.seo-guide .sg-art figcaption{text-align:center;font-size:13px;line-height:1.5;padding:0 18px;margin-top:6px}.seo-guide .sg-toc{display:flex;flex-wrap:wrap;gap:8px;border-top:1px solid var(--sg-line);border-bottom:1px solid var(--sg-line);padding:17px 0}.sg-toc a{padding:9px 15px;background:var(--sg-soft);border-radius:12px;font-size:14px;text-decoration:none}.sg-toc a:hover{background:#eeeef5}.seo-guide .sg-section{padding:65px 0 0;scroll-margin-top:35px}.seo-guide .sg-grid{display:grid;gap:20px}.sg-grid-three{grid-template-columns:repeat(3,minmax(0,1fr))}.sg-grid-two{grid-template-columns:repeat(2,minmax(0,1fr))}.seo-guide .sg-card{padding:24px 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.seo-guide p,.seo-guide li{color:var(--sg-ink)}.seo-guide .sg-focus p,.seo-guide .sg-focus li,.seo-guide .sg-bottom p{color:#fff}
@media(prefers-reduced-motion:reduce){.seo-guide *{transition:none!important;scroll-behavior:auto!important}}
